Heifer Ranking Challenge: the objective is to show the importance to use GMX to pick the best heifers – During this game users are shown eight photos of heifers and asked to select the top four based on visual evaluation. The other four will be culled. Once the four are chosen, GeneMax Advantage scores are revealed for the selected heifers along with herdmate comparisons. Users will get to see if they chose the right heifers, or if the best ones are going to the feedlot.